Introduction: In this project, we designed a poster and a Facebook banner to promote an event at Frick Park. We explored using different illustration techniques on Adobe Illustrator and the utilization of a color palette. I decided to design a Facebook banner for the Neighborhood Jazz event along with the event poster. — Adobe Illustrator Exercises These Adobe Illustrator exercises demonstrate different uses for Path Finder and Pen Tool when creating illustrations. The techniques I learned in the exercises proved to be useful when I began to do illustrations for my posters.

In project 3, we explore typography and hierarchy. The goal of the project is to create a type specimen poster of a typeface by researching its gestalt, scale, rhythm, line spacing, indentation, color, tone, value, texture, and position. The typeface I will be researching is Baskerville. — Baskerville Invented by: John Baskerville Year: 1754 Baskerville was created in 1754 by John Baskerville in Birmingham, England. Baskerville is a typeface most known for its crisp edges, high contrast and generous proportions. In order to print the crisp edges of the Baskerville font, Baskerville redesigned the press replacing the wooden…

In project 2, we explore form and composition. Object and the space they create are manipulated to communicate meaning visually. — Project 2 Brief: Using the given word pairings, create a composition using black squares to illustrate the word. The word pairings are: playful/serious, noisy/quiet, and dangerous/safe. Additionally, create a figure ground composition using black squares in order to create a reversible black and white image.

Introduction: In project 1, we find real world examples of both ineffective and effective communication design. The purpose of this project is to learn how to identify good design principles and their usage. DUE: 2/3/2021 — Ineffective Design: IKEA Candle The IKEA candle, Sinnlig, is an example of ineffective communication design. The formatting of the label lacks unity due to the blank spaces left in between the different elements. The black and white label of the candle doesn’t create much contrast between the elements. I believe the label could’ve benefitted…